Why use the Consent API?

Today, products are more than just UX and apps, they include the ability to enrich user interactions and data with other 3rd parties. To do this, consent is needed to ensure that these third parties can ask for and get consent for your data and attributes.

• Create intuitive and easy-to-use consent management process for your users.

• Define your data elements, attributes, and definitions for the types of data to consent to.

• Enable third parties to lookup and verify consent as well as get notified of consent changes.

• Support GDPR and regulatory privacy needs.